About Us Burson-Marsteller Africa is the African operation of Burson-Marsteller, a leading global public relations and communications firm within the WPP Group. We are part of a worldwide network of offices in all major cities in 100 countries, across six continents. Our objective We pursue a single objective – to provide locally-driven, effective communications that build and protect our clients’ reputations and make a significant contribution to their’ business success. For 25+ years we have assisted clients across Africa, ranging from owner-driven businesses to global corporations and including industry associations, professional services firms, non-governmental organisations and governments, Clients come to Burson-Marsteller Africa for our proven ability to assist them to communicate effectively with their audiences. They often engage with us when the stakes are high: during a crisis, a brand launch or any period of fundamental change or transition. Our services We provide counsel and programme development and implementation across the spectrum of communications disciplines: • reputation management • consumer and brand marketing • corporate communications • financial communications and investor relations • digital communications • issues and crisis management • media relations • public affairs • sports marketing • technology communications • communications training Our approach As ‘hands on’ consultants our preference is to partner with our clients to develop communications initiatives which are: • evidence-based • strategically-motivated • driven by clear objectives • measured against defined criteria What differentiates us? • Our focus on delivering reputation management and integrated strategic communications • Our belief in evidence-based communications and measurement • Our partnership approach to clients, staff and our extended team • Our international footprint and network of African partner agencies • Our service spectrum, experience and expertise These, together with a continued focus on empowering our people, through ongoing training and internship programmes, position Burson-Marsteller Africa to meet the wide range of communications challenges that our clients face.