About Us

About Us 1

Burson-Marsteller Africa is the African operation of Burson-Marsteller, a leading global public relations and communications firm within the WPP Group. We are part of a worldwide network of offices in all major cities in 100 countries, across six continents.

Our objective

We pursue a single objective – to provide locally-driven, effective communications that build and protect our clients’ reputations and make a significant contribution to their’ business success.

For 25+ years we have assisted clients across Africa, ranging from owner-driven businesses to global corporations and including industry associations, professional services firms, non-governmental organisations and governments,

Clients come to Burson-Marsteller Africa for our proven ability to assist them to communicate effectively with their audiences. They often engage with us when the stakes are high: during a crisis, a brand launch or any period of fundamental change or transition.

Our services

We provide counsel and programme development and implementation across the spectrum of communications disciplines:

• reputation management
• consumer and brand marketing
• corporate communications
• financial communications and investor relations
• digital communications
• issues and crisis management
• media relations
• public affairs
• sports marketing
• technology communications
• communications training

Our approach

As ‘hands on’ consultants our preference is to partner with our clients to develop communications initiatives which are:

• evidence-based
• strategically-motivated
• driven by clear objectives
• measured against defined criteria

What differentiates us?

• Our focus on delivering reputation management and integrated strategic communications
• Our belief in evidence-based communications and measurement
• Our partnership approach to clients, staff and our extended team
• Our international footprint and network of African partner agencies
• Our service spectrum, experience and expertise

These, together with a continued focus on empowering our people, through ongoing training and internship programmes, position Burson-Marsteller Africa to meet the wide range of communications challenges that our clients face.