Our African Footprint

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Access to opportunities in Africa through a tried and trusted network

Burson-Marsteller Africa is the only truly indigenous African communications network. Our approach to working across multiple markets is tailored for Africa and has been tested over 20+ years, delivering unparalleled results. We seamlessly combine local agency insight, connectivity and market appropriate implementation with strategy development, client relations and project delivery from a single point of contact in South Africa.

A footprint in over 50 African countries

Based on long standing partnerships with best-in-market local consultancies led by respected, highly capable and creative people, the Burson-Marsteller Africa network comprises partner agencies and affiliates covering more than 50 of the 55 countries in Africa.

Through partner agreements with 14 leading African agencies, the Burson-Marsteller flag flies in 29 of the countries in which we operate.

Thinking globally acting locally

Our hub and spoke model allows us to think globally but act locally – ensuring consistent communications, leveraging the customer, supplier and media relationships of our partners, transfering key learnings across multiple geographies and saving our clients time, effort and resources in co-ordinating and generating results.