Our Purpose and Values


“Public relations has the power to change minds, drive behavior, and achieve business results. But with that power comes real responsibility. Since day one, Burson-Marsteller has embodied five ideals about which I care deeply: honesty, transparency, confidentiality, integrity and excellence. These values are the secret of our success. They not only fuel our drive to deliver results, but also to be the honourable partner our clients deserve and expect.”

Harold Burson, Founder of Burson-Marsteller

Our purpose
Our purpose is to help our clients define and communicate their purpose and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world.

Our values
Our values are central to our commitment to Being More and our pursuit of excellence.

  • Transparency
  • Honesty
  • Confidentiality
  • Integrity
  • Excellence