Serving Our Communities Burson-Marsteller Africa is committed to giving back to the communities in which we operate. Throughout the year, we encourage our offices and employees to get involved in their communities through a variety of volunteer and pro bono opportunities. Giving back globally and locally From the start, we decided to focus our philanthropy on children and for 25+ years we have supported Cotlands, a non-profit early childhood development organisation, and Boys Town and Girls Town, which supports vulnerable young people. From time to time, we have also added others like the Princess Alice Adoption Home where we lend a hand with the babies and toddlers. Every year, through 1 Week 4 Kids, Burson-Marsteller EMEA devotes a week in November to support local charities and improve the lives of disadvantaged children throughout the region. Across Africa our network of partner agencies has taken on 1 Week 4 Kids as a programme to be run locally in addition to the efforts they are already involved in in their communities. In 2013, as part of Burson-Marsteller’s 60th anniversary initiative, the firm launched the Burson-Marsteller Giving-Back Service Projects, a worldwide community service commitment among its 2 300 employees in 110 countries. From time to time, we have done pro-bono work for organisations like Cotlands, The Princes’ Trust and in 2015, we partnered with the United Nation to communicate the Sustainable Development Goals via the Project Everyone campaign. Burson-Marsteller Africa has also joined a global Burson-Marsteller initiative to provide pro-bono media relations support to G(irls)20, a Canada-based NGO which works to ensure women reach their full economic potential and is cultivating a new generation of female leaders across the globe.